.png)
She's The BOSS. The Business Podcast for Holistic Nutritionists.
She’s The BOSS is the podcast for established Holistic Nutritionists who are done being the best kept secret in wellness. Hosted by Leigh McSwan, 16-year industry veteran and business coach, this show covers the real conversations about building a scalable, profitable nutrition business that actually works without you. No fluff, no generic business advice. Just the strategies, stories, and honest truths that the Holistic Nutritionist industry doesn't talk about enough. New episodes every Tuesday.
www.leighmcswan.com
Episodes
37 episodes
Will AI Replace Holistic Nutritionists?
AI can write a meal plan in seconds. It can calculate macros, draft a supplement starter list, and explain a blood sugar crash in plain English with a confidence that sounds like a pro. If your holistic nutrition offer is priced around handing ...
.png)
How a 'Soft' Brand Got 200 Webinar Sign-Ups With One Bold, Spicy Title | with Sami Garrett
You can love your kids and still feel like you’re one more spilled snack away from losing it. That edge doesn’t mean you’re a bad mom, it often means your nervous system has been carrying too much for too long.We’re talking with Sami Ga...
Why Your Lead Magnet Isn't Converting (It's Not Your Freebie, It's Your Form)
Your funnel might not be “broken” at all. It might just be asking for way too much, way too soon. We see it constantly with wellness entrepreneurs, holistic nutritionists, and service-based practitioners: a freebie or low-ticket offer that shou...
That's How Long It Actually Takes: The Case Against Shorter Programs with Ciara Waterfield
A lot of wellness advice still sells a highlight reel: quick mindset shifts, neat timelines, and tidy “after” photos. We go the other direction and talk about what self-love looks like when it’s built from the inside out, through anxiety, body ...
Testimonials are NOT neutral | how to use them to get more sales
A single line on your testimonial page can cost you sales, even when it’s meant as a compliment. We’ve both seen it: a happy client writes something glowing, then slips in a phrase like “the cost was basically nothing,” and suddenly your websit...
Perimenopause, Brain Fog, and Running a Business You Can Still Show Up For | Rebecca Henwood
Menopause can feel like your body turned the volume up overnight and nobody handed you the manual. Rebecca Henwood joins us to talk about what’s really going on beneath the symptoms, not just hormones, but nervous system regulation, safety, and...
An MD Confirms It: Holistic Nutritionists Are Non-Negotiable on Every Care Team | Dr. Alexia Soteropoulos
If you’re crushing it on paper but dragging yourself through the day, this conversation is for you. We sit down with Dr. Alexia Soteropoulos, an integrative and functional medicine physician and founder of Onesoma Integrative ...
The $250 Package Problem: Why Holistic Nutritionists Won't Stop Underpricing
$250 for three months of skilled, transformational nutrition coaching is not “a competitive offer.” It’s a belief wearing a price tag, and once you see that, you can finally stop trying to solve a confidence wound with a calculator.We w...
Why Undercharging Is Trained Into Healers (And How to Break It) | Natalie Frey
If you’ve ever left a client call feeling drained, over-responsible, or like you’re carrying someone else’s nervous system home with you, this conversation puts language and structure to what’s happening. We talk with Natalie Frey, a licensed m...
Why You're an Influencer, Not a CEO
You can post every day, grow a following, and still be building someone else’s business. That’s the uncomfortable truth we unpack as we name the two lanes almost nobody says out loud: the influencer path and the CEO path. From the outside they ...
She Uses Human Design to Build Brands That Make People Say "I Need to Work With Her" | Carolyn Williamson
Your brand can look beautiful and still feel wrong. That disconnect is what we unpack with Carolyn Williamson, founder of With the Seasons Studio, a conscious branding and web design studio for heart-led entrepreneurs who want their online pres...
What Does One Bad Client Really Cost?
That “off” feeling you get on a discovery call or booking request is not random, and ignoring it can get expensive fast. We’re telling the full story of our third RV renter: the unexpected phone call, the mileage negotiation, the push to break ...
Lift Heavy, Live Long: Why the Strongest Version of You Is Also the Best CEO You'll Ever Be | Melissa Carpenter
Carbs get blamed, fats get demonized, and women get told to sweat harder on a treadmill. We sit down with Melissa to call out the biggest nutrition and fitness myths we see in the wild and to make a more grounded case for what actually works: b...
Delusional Confidence (and the RV We Bought Before We'd Driven It)
We signed the papers, put down a deposit, and drove a brand new Class A RV off the lot without ever driving an RV before. No systems, no cleaners, no pricing model, and no real understanding of the RV rental business. What we did have was a cle...
She Let Go of Unaligned Clients Using Energy | with Stephanie Eagleson
You can’t build a business on energy work by trying to sound like everyone else, and you definitely can’t stay in alignment by serving clients who drain you. We sit down with Stephanie Eagleson, a registered massage therapist turned intuitive e...
The Four Tendencies: The Framework That Made Me a Better Practitioner, Coach and Seller
You can have the smartest nutrition protocol in the world and still watch clients stall, ghost, or “fall off” between sessions. That’s not a meal plan problem. It’s a psychology problem, and once you see it, you can’t unsee it.We’re div...
Feel It to Free It: The Real Reason High-Functioning Women Stay Stuck, With EMDR Therapist Lilly Gonoratsky
Trauma doesn’t just live in the past, it shows up in your body, your relationships, and even the way you run your business. I’m joined by Lilly Gonoratsky, a licensed counseling therapist and EMDR therapist with a master’s in clinical health ps...
Death Threats, Viral Hate, & A YouTube Paycheck: What Happens When You Disrupt Your Own Identity
A single, off-the-cuff YouTube video can change your life, but not always in the way you expect. We tell the true story of a nutrition creator who pivoted from a vegan, plant-based identity to a paleo message and watched the internet react in r...
Why the Women Who Scale the Fastest Aren't Working Harder, They're Healing Smarter | Sarah Lambert
If you’re doing “everything right” and your business still feels hard, it may not be a strategy issue at all. It may be your nervous system pushing the brakes while your goals push the gas. I sit down with high performance business and leadersh...
Ethical Sales For Nutritionists Who Hate Selling
Sales is the asset nobody wants to talk about, until the numbers force the conversation. After a scroll through an Instagram clip with high-level entrepreneurs calling out sales as the key business skill, we bring it home for holistic nutrition...
Your Nervous System Controls Your Business - And You Don't Even Know It with Nicole Elliott
Your nervous system is running your business more than you think. When you catch yourself overexplaining your offer, shrinking your prices, or bracing for a “no,” that’s not just a mindset problem it’s a regulation problem. I sit down with Nico...
What Would Happen to Your Revenue if You Disappeared for Three Weeks?
If taking a real break would tank your revenue, you’re not lazy or bad at business, you’re just trapped in a structure where you are the system. I’m walking through a simple but uncomfortable test: take three weeks off in your mind, then ask wh...
Your Subconscious Is Making Your Business Decisions. Here's What To Do About It | Chantelle Denstedt
A single childhood moment can quietly write the rules you live by for decades, including how you price, how you lead, and how safe it feels to be seen. We sit down with Chantelle Densted, founder of BU Naturally, to unpack how the subconscious ...
Why She Said She'd Think About It (And Never Came Back)
That “pit in your stomach” after a discovery call is not random. It is your instincts telling you the prospect checked out long before they said, “I need to think about it.” We walk through the exact moment most holistic nutritionists lose the ...
An ER Doctor Leaves Emergency Medicine To Build A Life That Fits | Laura Grangeia
The scariest career changes don’t start with a plan, they start with a moment of truth. Laura Grangeia spent 13 years as an emergency medicine physician, doing the work, hitting the milestones, and pushing through the kind of stress most...